Business Development & Strategic Partnerships
Selected work
I create campaigns and build partnerships that help businesses grow, keeping messages clear and connections strong. Curiosity, creativity, and a “no is not the answer” mindset shape everything I do.
Services
( 1 )
Business Development
Growth strategies
Market expansion
Process implementation
AI-assisted efficiency
( 1 )
Business Development
Growth strategies
Market expansion
Process implementation
AI-assisted efficiency
( 1 )
Business Development
Growth strategies
Market expansion
Process implementation
AI-assisted efficiency
( 2 )
Strategic Partnerships
Partner acquisition
Negotiation
CSR initiatives
( 2 )
Strategic Partnerships
Partner acquisition
Negotiation
CSR initiatives
( 2 )
Strategic Partnerships
Partner acquisition
Negotiation
CSR initiatives
( 3 )
Creative Strategy
Concept creation
Storytelling
Content design
( 3 )
Creative Strategy
Concept creation
Storytelling
Content design
( 3 )
Creative Strategy
Concept creation
Storytelling
Content design
( 4 )
Mentoring
Career development
Communication and Negotiation
Personal branding
( 4 )
Mentoring
Career development
Communication and Negotiation
Personal branding
( 4 )
Mentoring
Career development
Communication and Negotiation
Personal branding
I’m Josefina Vybora, a marketer and growth professional with over a decade of experience designing meaningful campaigns, forming impactful partnerships, and driving measurable growth.
Experience
2023 – Now
Business Development and Partnerships
Freelance
Collaborated with clients across various industries to develop impactful go-to-market strategies and strengthen partnership foundations. Specialized in establishing processes with a strong emphasis on ROI and strategic management. Dedicated to mentoring individuals and organizations, particularly young professionals and mothers, teaching negotiation skills and supporting their personal growth.
2023 – Now
Business Development and Partnerships
Freelance
Collaborated with clients across various industries to develop impactful go-to-market strategies and strengthen partnership foundations. Specialized in establishing processes with a strong emphasis on ROI and strategic management. Dedicated to mentoring individuals and organizations, particularly young professionals and mothers, teaching negotiation skills and supporting their personal growth.
2023 – Now
Business Development and Partnerships
Freelance
Collaborated with clients across various industries to develop impactful go-to-market strategies and strengthen partnership foundations. Specialized in establishing processes with a strong emphasis on ROI and strategic management. Dedicated to mentoring individuals and organizations, particularly young professionals and mothers, teaching negotiation skills and supporting their personal growth.
2020 – 2024
Global Partnerships Lead
Gen Digital (formerly Avast & NortonLifeLock)
Responsible for flagship products and global download portals, managing revenue, installations, and strategic partnerships. Led innovative campaigns with partners like WeTransfer, optimizing ROI and driving business growth. Improved UX/UI on high-traffic pages, streamlined processes, and collaborated cross-functionally, ultimately enhancing user acquisition.
2020 – 2024
Global Partnerships Lead
Gen Digital (formerly Avast & NortonLifeLock)
Responsible for flagship products and global download portals, managing revenue, installations, and strategic partnerships. Led innovative campaigns with partners like WeTransfer, optimizing ROI and driving business growth. Improved UX/UI on high-traffic pages, streamlined processes, and collaborated cross-functionally, ultimately enhancing user acquisition.
2020 – 2024
Global Partnerships Lead
Gen Digital (formerly Avast & NortonLifeLock)
Responsible for flagship products and global download portals, managing revenue, installations, and strategic partnerships. Led innovative campaigns with partners like WeTransfer, optimizing ROI and driving business growth. Improved UX/UI on high-traffic pages, streamlined processes, and collaborated cross-functionally, ultimately enhancing user acquisition.
2017 – 2020
Trade Marketing - Cereals Partners Worldwide
Nestlé
Developed sustainable in-store strategies for the cereal category, optimizing product placement and ROI while gaining first experience in people management. Led high-impact initiatives, including the Pink Ribbon campaign with Loono and implementation of eco-friendly POSM, leveraging market insights and collaborating with global Nestlé teams.
2017 – 2020
Trade Marketing - Cereals Partners Worldwide
Nestlé
Developed sustainable in-store strategies for the cereal category, optimizing product placement and ROI while gaining first experience in people management. Led high-impact initiatives, including the Pink Ribbon campaign with Loono and implementation of eco-friendly POSM, leveraging market insights and collaborating with global Nestlé teams.
2017 – 2020
Trade Marketing - Cereals Partners Worldwide
Nestlé
Developed sustainable in-store strategies for the cereal category, optimizing product placement and ROI while gaining first experience in people management. Led high-impact initiatives, including the Pink Ribbon campaign with Loono and implementation of eco-friendly POSM, leveraging market insights and collaborating with global Nestlé teams.
2016 – 2017
Sales and Marketing
Jablotron Alarms
Gained hands-on experience in sales and marketing at Jablotron, managing partner communications, presentations, translations, and CRM workflows, while being inspired by Dalibor Dedek’s human-centered and thoughtful approach to leadership.
2016 – 2017
Sales and Marketing
Jablotron Alarms
Gained hands-on experience in sales and marketing at Jablotron, managing partner communications, presentations, translations, and CRM workflows, while being inspired by Dalibor Dedek’s human-centered and thoughtful approach to leadership.
2016 – 2017
Sales and Marketing
Jablotron Alarms
Gained hands-on experience in sales and marketing at Jablotron, managing partner communications, presentations, translations, and CRM workflows, while being inspired by Dalibor Dedek’s human-centered and thoughtful approach to leadership.
2015 – 2020
Creative Brand and Content
Freelance
Developed brand identity concepts and managed social media content for several clients. Created and illustrated my own daily gratitude blog and Instagram page, designing and launching the website on WordPress. Gained hands-on experience with layout, typography, visual refinements, digital illustration (Adobe, Canva, Procreate), and basic SEO.
2015 – 2020
Creative Brand and Content
Freelance
Developed brand identity concepts and managed social media content for several clients. Created and illustrated my own daily gratitude blog and Instagram page, designing and launching the website on WordPress. Gained hands-on experience with layout, typography, visual refinements, digital illustration (Adobe, Canva, Procreate), and basic SEO.
2015 – 2020
Creative Brand and Content
Freelance
Developed brand identity concepts and managed social media content for several clients. Created and illustrated my own daily gratitude blog and Instagram page, designing and launching the website on WordPress. Gained hands-on experience with layout, typography, visual refinements, digital illustration (Adobe, Canva, Procreate), and basic SEO.
Tools
Miro
99%
Strategy & team collaboration
Miro
99%
Strategy & team collaboration
Miro
99%
Strategy & team collaboration
Framer
90%
No-code web design
Framer
90%
No-code web design
Framer
90%
No-code web design
Canva
99%
Visual content & presentations
Canva
99%
Visual content & presentations
Canva
99%
Visual content & presentations
Notion
80%
Knowledge & project management
Notion
80%
Knowledge & project management
Notion
80%
Knowledge & project management
Excel / Google Sheets
90%
Data analysis & planning
Excel / Google Sheets
90%
Data analysis & planning
Excel / Google Sheets
90%
Data analysis & planning
Figma
80%
General design tool
Figma
80%
General design tool
Figma
80%
General design tool
Courses
Testimonials
Kateřina M.
Owner of Klenoty & Dárky Opava
I have worked closely with Josefina for several years on projects related to trade marketing. I really appreciate her ability to understand our needs in the field. Josefina is a smart, kind, and very helpful person who excels at multitasking - the ideal fit for the current era. She possesses a rare quality among the younger generation: self-reflection and responsibility for her actions in life.
Lucie N.
Data Engineer at IBM
I can't speak highly enough of my collaboration with Josefina. She's an experienced marketer who puts everything into realizing your project and, thanks to her expertise and diligence, takes it to a completely different level. Moreover, Josefina is a kind and warm-hearted person, and it's an absolute pleasure to work with her.
Lea B.
Business Co-Pilot & Finance Business Partner at Nestlé
I am very grateful for having an opportunity to work with Josefina while in Nestlé. She managed her time very well, set priorities, and delivered results with high quality. Her communication skills are excellent. I liked when I could listen to her and learn how to communicate with people. She was building a good spirit and mood in our team, and this is something I value the most. I respect her as a good friend and a reliable coworker.
Ngoc N.
Head of Support
During our time working together, Josefina consistently delivered outstanding results on every project she worked on. Her exceptional skills in communication, attention to detail as well as interpersonal relationships were instrumental in the success of several high-profile campaigns.
Michaela R.
Marketing Specialist
I was lucky to work with Josefina in the same team at Avast. Her professional approach and ideas brought the campaigns to the next level and her communication skills made the cooperation with our partners smooth. The collaboration was always pleasant as she has a wonderful and supportive personality. She can advise well, her feedback and experienced recommendations were very valuable.
František K.
Controller at O2
I am thrilled to recommend Josefina, a remarkable marketing professional and a lifelong friend. Our journey began at Nestlé, and since then, Josefina has consistently impressed me with her exceptional talent and remarkable skills. Her creative mindset brings fresh perspectives to every project, consistently elevating marketing strategies to new heights.
Kateřina M.
Owner of Klenoty & Dárky Opava
I have worked closely with Josefina for several years on projects related to trade marketing. I really appreciate her ability to understand our needs in the field. Josefina is a smart, kind, and very helpful person who excels at multitasking - the ideal fit for the current era. She possesses a rare quality among the younger generation: self-reflection and responsibility for her actions in life.
Lucie N.
Data Engineer at IBM
I can't speak highly enough of my collaboration with Josefina. She's an experienced marketer who puts everything into realizing your project and, thanks to her expertise and diligence, takes it to a completely different level. Moreover, Josefina is a kind and warm-hearted person, and it's an absolute pleasure to work with her.
Lea B.
Business Co-Pilot & Finance Business Partner at Nestlé
I am very grateful for having an opportunity to work with Josefina while in Nestlé. She managed her time very well, set priorities, and delivered results with high quality. Her communication skills are excellent. I liked when I could listen to her and learn how to communicate with people. She was building a good spirit and mood in our team, and this is something I value the most. I respect her as a good friend and a reliable coworker.
Ngoc N.
Head of Support
During our time working together, Josefina consistently delivered outstanding results on every project she worked on. Her exceptional skills in communication, attention to detail as well as interpersonal relationships were instrumental in the success of several high-profile campaigns.
Michaela R.
Marketing Specialist
I was lucky to work with Josefina in the same team at Avast. Her professional approach and ideas brought the campaigns to the next level and her communication skills made the cooperation with our partners smooth. The collaboration was always pleasant as she has a wonderful and supportive personality. She can advise well, her feedback and experienced recommendations were very valuable.
František K.
Controller at O2
I am thrilled to recommend Josefina, a remarkable marketing professional and a lifelong friend. Our journey began at Nestlé, and since then, Josefina has consistently impressed me with her exceptional talent and remarkable skills. Her creative mindset brings fresh perspectives to every project, consistently elevating marketing strategies to new heights.
Kateřina M.
Owner of Klenoty & Dárky Opava
I have worked closely with Josefina for several years on projects related to trade marketing. I really appreciate her ability to understand our needs in the field. Josefina is a smart, kind, and very helpful person who excels at multitasking - the ideal fit for the current era. She possesses a rare quality among the younger generation: self-reflection and responsibility for her actions in life.
Lucie N.
Data Engineer at IBM
I can't speak highly enough of my collaboration with Josefina. She's an experienced marketer who puts everything into realizing your project and, thanks to her expertise and diligence, takes it to a completely different level. Moreover, Josefina is a kind and warm-hearted person, and it's an absolute pleasure to work with her.
Lea B.
Business Co-Pilot & Finance Business Partner at Nestlé
I am very grateful for having an opportunity to work with Josefina while in Nestlé. She managed her time very well, set priorities, and delivered results with high quality. Her communication skills are excellent. I liked when I could listen to her and learn how to communicate with people. She was building a good spirit and mood in our team, and this is something I value the most. I respect her as a good friend and a reliable coworker.
Ngoc N.
Head of Support
During our time working together, Josefina consistently delivered outstanding results on every project she worked on. Her exceptional skills in communication, attention to detail as well as interpersonal relationships were instrumental in the success of several high-profile campaigns.
Michaela R.
Marketing Specialist
I was lucky to work with Josefina in the same team at Avast. Her professional approach and ideas brought the campaigns to the next level and her communication skills made the cooperation with our partners smooth. The collaboration was always pleasant as she has a wonderful and supportive personality. She can advise well, her feedback and experienced recommendations were very valuable.
František K.
Controller at O2
I am thrilled to recommend Josefina, a remarkable marketing professional and a lifelong friend. Our journey began at Nestlé, and since then, Josefina has consistently impressed me with her exceptional talent and remarkable skills. Her creative mindset brings fresh perspectives to every project, consistently elevating marketing strategies to new heights.
Kateřina M.
Owner of Klenoty & Dárky Opava
I have worked closely with Josefina for several years on projects related to trade marketing. I really appreciate her ability to understand our needs in the field. Josefina is a smart, kind, and very helpful person who excels at multitasking - the ideal fit for the current era. She possesses a rare quality among the younger generation: self-reflection and responsibility for her actions in life.
Lucie N.
Data Engineer at IBM
I can't speak highly enough of my collaboration with Josefina. She's an experienced marketer who puts everything into realizing your project and, thanks to her expertise and diligence, takes it to a completely different level. Moreover, Josefina is a kind and warm-hearted person, and it's an absolute pleasure to work with her.
Lea B.
Business Co-Pilot & Finance Business Partner at Nestlé
I am very grateful for having an opportunity to work with Josefina while in Nestlé. She managed her time very well, set priorities, and delivered results with high quality. Her communication skills are excellent. I liked when I could listen to her and learn how to communicate with people. She was building a good spirit and mood in our team, and this is something I value the most. I respect her as a good friend and a reliable coworker.
Ngoc N.
Head of Support
During our time working together, Josefina consistently delivered outstanding results on every project she worked on. Her exceptional skills in communication, attention to detail as well as interpersonal relationships were instrumental in the success of several high-profile campaigns.
Michaela R.
Marketing Specialist
I was lucky to work with Josefina in the same team at Avast. Her professional approach and ideas brought the campaigns to the next level and her communication skills made the cooperation with our partners smooth. The collaboration was always pleasant as she has a wonderful and supportive personality. She can advise well, her feedback and experienced recommendations were very valuable.
František K.
Controller at O2
I am thrilled to recommend Josefina, a remarkable marketing professional and a lifelong friend. Our journey began at Nestlé, and since then, Josefina has consistently impressed me with her exceptional talent and remarkable skills. Her creative mindset brings fresh perspectives to every project, consistently elevating marketing strategies to new heights.
Kateřina M.
Owner of Klenoty & Dárky Opava
I have worked closely with Josefina for several years on projects related to trade marketing. I really appreciate her ability to understand our needs in the field. Josefina is a smart, kind, and very helpful person who excels at multitasking - the ideal fit for the current era. She possesses a rare quality among the younger generation: self-reflection and responsibility for her actions in life.
Lucie N.
Data Engineer at IBM
I can't speak highly enough of my collaboration with Josefina. She's an experienced marketer who puts everything into realizing your project and, thanks to her expertise and diligence, takes it to a completely different level. Moreover, Josefina is a kind and warm-hearted person, and it's an absolute pleasure to work with her.
Lea B.
Business Co-Pilot & Finance Business Partner at Nestlé
I am very grateful for having an opportunity to work with Josefina while in Nestlé. She managed her time very well, set priorities, and delivered results with high quality. Her communication skills are excellent. I liked when I could listen to her and learn how to communicate with people. She was building a good spirit and mood in our team, and this is something I value the most. I respect her as a good friend and a reliable coworker.
Ngoc N.
Head of Support
During our time working together, Josefina consistently delivered outstanding results on every project she worked on. Her exceptional skills in communication, attention to detail as well as interpersonal relationships were instrumental in the success of several high-profile campaigns.
Michaela R.
Marketing Specialist
I was lucky to work with Josefina in the same team at Avast. Her professional approach and ideas brought the campaigns to the next level and her communication skills made the cooperation with our partners smooth. The collaboration was always pleasant as she has a wonderful and supportive personality. She can advise well, her feedback and experienced recommendations were very valuable.
František K.
Controller at O2
I am thrilled to recommend Josefina, a remarkable marketing professional and a lifelong friend. Our journey began at Nestlé, and since then, Josefina has consistently impressed me with her exceptional talent and remarkable skills. Her creative mindset brings fresh perspectives to every project, consistently elevating marketing strategies to new heights.
Kateřina M.
Owner of Klenoty & Dárky Opava
I have worked closely with Josefina for several years on projects related to trade marketing. I really appreciate her ability to understand our needs in the field. Josefina is a smart, kind, and very helpful person who excels at multitasking - the ideal fit for the current era. She possesses a rare quality among the younger generation: self-reflection and responsibility for her actions in life.
Lucie N.
Data Engineer at IBM
I can't speak highly enough of my collaboration with Josefina. She's an experienced marketer who puts everything into realizing your project and, thanks to her expertise and diligence, takes it to a completely different level. Moreover, Josefina is a kind and warm-hearted person, and it's an absolute pleasure to work with her.
Lea B.
Business Co-Pilot & Finance Business Partner at Nestlé
I am very grateful for having an opportunity to work with Josefina while in Nestlé. She managed her time very well, set priorities, and delivered results with high quality. Her communication skills are excellent. I liked when I could listen to her and learn how to communicate with people. She was building a good spirit and mood in our team, and this is something I value the most. I respect her as a good friend and a reliable coworker.
Ngoc N.
Head of Support
During our time working together, Josefina consistently delivered outstanding results on every project she worked on. Her exceptional skills in communication, attention to detail as well as interpersonal relationships were instrumental in the success of several high-profile campaigns.
Michaela R.
Marketing Specialist
I was lucky to work with Josefina in the same team at Avast. Her professional approach and ideas brought the campaigns to the next level and her communication skills made the cooperation with our partners smooth. The collaboration was always pleasant as she has a wonderful and supportive personality. She can advise well, her feedback and experienced recommendations were very valuable.
František K.
Controller at O2
I am thrilled to recommend Josefina, a remarkable marketing professional and a lifelong friend. Our journey began at Nestlé, and since then, Josefina has consistently impressed me with her exceptional talent and remarkable skills. Her creative mindset brings fresh perspectives to every project, consistently elevating marketing strategies to new heights.
FAQs
I work with a wide range of clients, from solo entrepreneurs looking to break into the market to corporations seeking to activate a specific campaign. Whether you're building a new partnership or refreshing your existing strategy, I tailor each project to your specific goals.
My core services include business development, strategic partnerships, and creative strategy. I also offer mentoring and career development consultations if you're looking for expert guidance.
Timelines vary depending on the scope, but most standard projects, like creating a new partnership program, take between 3–8 weeks from initial concept to implementation. I’ll provide a detailed timeline after our first consultation.
Pricing is based on the scope and complexity of the project. After discussing your goals, I’ll send you a custom quote with clear deliverables and milestones.
I offer both. My process begins with strategic consultations to align on goals, followed by hands-on execution. I handle everything from zero-code web design and developing templates in Canva to implementing AI tools and establishing new partnerships. If a project requires specialized work that I don't handle, such as ongoing social media management, I’ll connect you with trusted experts to get the job done.
Yes. I provide ongoing strategic support and mentoring packages if you’d like continued assistance after your project goes live.
I work with a wide range of clients, from solo entrepreneurs looking to break into the market to corporations seeking to activate a specific campaign. Whether you're building a new partnership or refreshing your existing strategy, I tailor each project to your specific goals.
My core services include business development, strategic partnerships, and creative strategy. I also offer mentoring and career development consultations if you're looking for expert guidance.
Timelines vary depending on the scope, but most standard projects, like creating a new partnership program, take between 3–8 weeks from initial concept to implementation. I’ll provide a detailed timeline after our first consultation.
Pricing is based on the scope and complexity of the project. After discussing your goals, I’ll send you a custom quote with clear deliverables and milestones.
I offer both. My process begins with strategic consultations to align on goals, followed by hands-on execution. I handle everything from zero-code web design and developing templates in Canva to implementing AI tools and establishing new partnerships. If a project requires specialized work that I don't handle, such as ongoing social media management, I’ll connect you with trusted experts to get the job done.
Yes. I provide ongoing strategic support and mentoring packages if you’d like continued assistance after your project goes live.
I work with a wide range of clients, from solo entrepreneurs looking to break into the market to corporations seeking to activate a specific campaign. Whether you're building a new partnership or refreshing your existing strategy, I tailor each project to your specific goals.
My core services include business development, strategic partnerships, and creative strategy. I also offer mentoring and career development consultations if you're looking for expert guidance.
Timelines vary depending on the scope, but most standard projects, like creating a new partnership program, take between 3–8 weeks from initial concept to implementation. I’ll provide a detailed timeline after our first consultation.
Pricing is based on the scope and complexity of the project. After discussing your goals, I’ll send you a custom quote with clear deliverables and milestones.
I offer both. My process begins with strategic consultations to align on goals, followed by hands-on execution. I handle everything from zero-code web design and developing templates in Canva to implementing AI tools and establishing new partnerships. If a project requires specialized work that I don't handle, such as ongoing social media management, I’ll connect you with trusted experts to get the job done.
Yes. I provide ongoing strategic support and mentoring packages if you’d like continued assistance after your project goes live.